5th May 2015 (Tuesday)
My group members are me Zong Wei ,
Wei Jie , Zyi , Qi wen and Roseann. On that day we plan to meet Robin and
Roslyn to have a meeting. However, we did not manage to reach their
office and have meeting because we boarded the bus 125 from near
Aljunied Mrt station. I, Qi Wen and Wei Jie reached Aljunied Mrt
first, follow by Zong Wei and Roseann, Zyi didn't go for
that meeting because she have to accompany her mother for
medical appointment.
We alight at the 4th bus
stop and we couldn't find the exact route on how to go to Made Real SG main
office located at LHK Building. Therefore , we went a long route like
having adventure finding their office, we walked along
a cannel during 10.30am and the sun was extremely hot and we
went along to kept finding LHK Building and we went to the overhead bridge and
contacted Robin and Roslyn that we couldn't find their office and lost.
They said that they would drive out
and fetch us to their office, however, time was limited, we went to the
main road and didn't manage to spot their car and it was about 11.45am,
thus we board a taxi and go back to Singapore Poly to attend Ms Dora
lesson on Social Media Marketing from 1pm to 3pm. We decided
to have a Skype meeting at 8pm, however on that day I have
to attend the trail out for table tennis cca , Zong Wei and Qi
Wen also need to attend the trial out of their cca. Thus,
we didn't manage to have the Skype meeting. Therefore we decided to have a
meeting on the following Tuesday which is 12 May 2015.
12 May 2015 (Tuesday)
My group members are me Zong Wei,
Wei Jie , Zyi , Qi wen and Roseann. This time round, we decided to walk to the
Made Real office instead of taking bus services. Finally, we managed
to locate the Made Real office and have a meeting with Robin. Zong Wei was
not able to attend the meeting because he forgotten to set the alarm,
thus he decided to have a Skype call and we have a meeting.
Robin asked us on what kind of campaign ideas can we have for
them to increase their brand awareness and reputation.
As we are the year 1 students of
Singapore Poly, Robin think that we will have the same
wavelength with the poly students and decided to target on Singapore Poly
students. We think that the current Made Real snack box prices are
too expensive for poly students to purchase as some poly students are not
independent on the financial ability, some poly students may need to use
their parents credit card or debit card to order the snack box online, thus
parents might not agree to buy the snack box for their children. Thus, we think
that if we have a $10 snack box and reduce the snacks to 3 – 4 items specially
designed for the poly students. It will definitely be affordable for the poly
students to purchase it and thus will let Made Real to have new group of
customers (poly students) because currently Made Real customers are working
adults or elderly and a small group of teenagers.
She also showed us some
videos about the silent mob. We summarised the possible campaign on the
paper. We decided to have a Road show in the mid-August, and we want to
have a small milestone on creating suspense and let Singapore poly students to
be curious about Made Real and to have the feeling of wanting to know
about Made Real more.
Homework
for the meeting,
1.
Need
to prepare a proposal before the meeting on Monday 6pm to 7pm (18 May 2015)
Below is the we-fie that we took during the first meeting with them.