Blog Entry #003

12th May

  On that day, we headed towards MadeReal office. We gathered at Aljunied MRT again at 10am when the meeting is at 10.30am. At that point of time, we headed towards their office with only me, Qi Wen, Ging Yang and Roseann as Zheng Yi is still a bit far and Zhong Wei overslept. Once we reached their office, i was surprised that it is actually that large and looks very professional.

  Zheng Yi soon arrived and we started our meeting. We first talk about the things we have read up on which are approaches to improve Social Marketings. Next, is the main part, we talked about what we are going to plan to do for MadeReal. Whether should we do by milestone method which is making many small event along the way, or make a large event such as roadshow at the end of the project. We first thought of small events such as making contests and other plans to improve the Likes and Follows on MadeReal social media account to generate awareness for their brand.

  We then proceed to talk about the roadshow and how we are going to do it. We were thinking about having the dance group of SP to generate attention and form then on, make MadeReal brand known to the others. But this seems quite lacking. So, our plans are not that clear yet. Then Robin, the co-founder of MadeReal, suggested a Silent Flash Mob. And we build on it like having a small flash mob every 2 weeks leading up to the main event.

  We plans to do that flash mob while our members hand out poster regarding the event and inform them that if they want to know more, follow MadeReal on their social media. This will generate anticipation and attention from the students. While in the process, MadeReal followers will increase leading up to the final highlight. We plans to give the instruction of having the students the instructions to do on the day itself via a song streaming website. Some simple instructions like, saying thanks to the person they feel helps them the most, patting their best friends or some simple stuff. The main point is to make them remember this day.

  Then at the end, we will inform them of a photo-booth by MadeReal at a location and take a selfie to remember and maybe MadeReal will offer free snacks if they hashtag the picture. This generate more awareness to MadeReal. The specific details are not confirmed yet as we will discuss further during the June holiday.