Blog entry #2

5th May 2015 (Tuesday)

My group members are me Zong Wei , Wei Jie , Zyi , Qi wen and Roseann. On that day we plan to meet Robin and Roslyn to have a meeting. However, we did not manage to reach their office and have meeting because we boarded the  bus 125 from near Aljunied Mrt station. I, Qi Wen and Wei Jie reached Aljunied Mrt first, follow by Zong Wei and Roseann, Zyi didn't go for that meeting because she have to accompany her mother for medical appointment.

 We alight at the 4th bus stop and we couldn't find the exact route on how to go to Made Real SG main office located at LHK Building. Therefore , we went a long route like having adventure finding their office, we walked along a cannel during 10.30am and the sun was extremely hot and we went along to kept finding LHK Building and we went to the overhead bridge and contacted Robin and Roslyn that we couldn't find their office and lost.

They said that they would drive out and fetch us to their office, however, time was limited, we went to the main road and didn't manage to spot their car and it was about 11.45am, thus we board a taxi and go back to Singapore Poly to attend Ms Dora lesson on Social Media Marketing from 1pm to 3pm. We decided to have a Skype meeting at 8pm, however on that day I have to attend the trail out for table tennis cca , Zong Wei and Qi Wen also need to attend the trial out of their cca. Thus, we didn't manage to have the Skype meeting. Therefore we decided to have a meeting on the following Tuesday which is 12 May 2015.

12 May 2015 (Tuesday)

My group members are me Zong Wei, Wei Jie , Zyi , Qi wen and Roseann. This time round, we decided to walk to the Made Real office instead of taking bus services. Finally, we managed to locate the Made Real office and have a meeting with Robin. Zong Wei was not able to attend the meeting because he forgotten to set the alarm, thus he decided to have a Skype call and we have a meeting. Robin asked us on what kind of campaign ideas can we have for them to increase their brand awareness and reputation. 

As we are the year 1 students of Singapore Poly, Robin think that we will have the same wavelength with the poly students and decided to target on Singapore Poly students. We think that the current Made Real snack box prices are too expensive for poly students to purchase as some poly students are not independent on the financial ability, some poly students may need to use their parents credit card or debit card to order the snack box online, thus parents might not agree to buy the snack box for their children. Thus, we think that if we have a $10 snack box and reduce the snacks to 3 – 4 items specially designed for the poly students. It will definitely be affordable for the poly students to purchase it and thus will let Made Real to have new group of customers (poly students) because currently Made Real customers are working adults or elderly and a small group of teenagers.

She also showed us some videos about the silent mob. We summarised the possible campaign on the paper. We decided to have a Road show in the mid-August, and we want to have a small milestone on creating suspense and let Singapore poly students to be curious about Made Real and to have the feeling of wanting to know about Made Real more.

Homework for the meeting,

1.       Need to prepare a proposal before the meeting on Monday 6pm to 7pm (18 May 2015)

Below is the we-fie that we took during the first meeting with them.