Blog Entry #2

We had our second meeting with Made Real SG's co-founders Robin and Roslyn on 12 May 2015. We headed to their office at Aljunied on sims drive to meet with them at 10.30am. The picture below is of us with Robin in their sims drive office.

In the meeting, Robin told us that she wanted us to target mainly the poly market in SP, to raise brand awareness for them, during our partnership with them. She asked us for our opinion on the possible issues with targeting the poly market. After giving our feedback, the issues were narrowed down to price point, credit card availability and taste demand.

Robin also introduced us to the idea of conversion rates for social media marketing. She explained that a conversion rate was the amount of people who followed them on Instagram and Facebook vs the amount of people who actually took action and bought their product. She told us that her aim for us was to have a conversion rate of 10%. Since SP has roughly 15,000 students, a 10% conversion rate meant a target of 1500 new followers on their social media platforms.

Subsequently, we started planning our ideas for the campaign to raise brand awareness for them. We decided that instead of just having a big main event we would have smaller milestones to work up to the main event. We came up with the idea of a roadshow for the main event and silent flash mobs for the smaller milestone events. Robin and Roslyn did warn us that planning a big event such as a roadshow would require a high level of commitment but the whole team was willing to put in the effort to plan the event. Robin and Roslyn were very willing to guide us on the planning and said that they would send us their past event proposals to reference from. We were grateful that Robin and Roslyn, despite their busy schedule, were willing to put aside time to guide us in planning the event.