Blog Entry #2

28th April 2015

  We went to SMU early in the morning at around 10am. After we meet them, we went to City Hall MRT area to have a breakfast meeting. After settling down, we started our discussion. Prior to that, we had to research about A/B testing, Virality and Google/Facebook Advertisement.
  I started to talk about the A/B testing idea and how it can be used by changing part of the message to two groups of equal number of people. And using the result from how many people from each group buy their products, we can decide which layout or changes we should do to the messages. This allow future advertisement to be more effective.
  After that discussion, we were thinking about how to improve their brand awareness. Some of the common ones are sharing events and posts on social media. While i thought about the interesting concept we can do to their Monthly Subscription box. Currently, the look is just plain cardboard box and the items inside are fixed. So i was suggesting about making new design for the box each month as the theme changed monthly also. This help attract people to the attractive box design. Other than that, i was suggesting the theme of Anticipation by putting in extra snacks, movie tickets or lucky draw. This increase more people to buy their products and increase their sales. After the discussion ended, we went back to Singapore Poly.

5th May 2015

  We decided to meet at 10am at Aljunied MRT before going to MadeReal office at 10.30am. However, Zheng Yi could not go with us as she had to go for medical checkup. Me, Ging Yang, Qi Wen arrived first and we decided to go off first as the time was approaching 10.30am as we are waiting for the rest.
  The three of us went and boarded the bus 125 and alighted on the 4th stop. We received message that Roseann and Zhong Wei are arriving soon so we waited while i check the direction to the office. However, it seems we took a wrong bus as the office as seen in Google Maps is quite far away. Once all of us met at the bus stop, we followed the direction but there was a big drain blocking the path. Then we walk along the drain trying to find a bridge to cross over. However, after we crossed, there was an expressway blocking our way again. We messaged to MadeReal for help with directions and they said they will fetch us to their office, so we made our way to the main road. Yet again, we are unable to communicated well about our location and we couldnt met, by that time, it was long past the time we set to end the meeting. Then we apologised to them via Whatsapp and took a taxi back to Singapore Poly. They told us that next time, they will fetch us to their office instead from Aljunied MRT. So that time is saved for meeting and we will not be lost.